{"id":183128,"date":"2025-07-26T20:52:04","date_gmt":"2025-07-26T19:52:04","guid":{"rendered":"https:\/\/agadirtoday.com\/?p=183128"},"modified":"2025-07-26T20:53:22","modified_gmt":"2025-07-26T19:53:22","slug":"tiznit-creuset-de-largent-et-finesse-artisanale-a-la-puissance-numerique","status":"publish","type":"post","link":"https:\/\/agadirtoday.com\/?p=183128&lang=fr","title":{"rendered":"Tiznit: \u00a0\u00bb creuset de l\u2019argent et finesse artisanale \u00e0 la puissance num\u00e9rique\u00a0\u00bb.."},"content":{"rendered":"

\u00c0 l\u2019occasion du Festival Timizart de l\u2019Argent organis\u00e9 du 15 au 20 juillet 2025, la ville de Tiznit s\u2019est affirm\u00e9e comme le centre strat\u00e9gique national de la bijouterie marocaine. <\/strong><\/p>\n

Une rencontre intellectuelle, organis\u00e9e dans un h\u00f4tel class\u00e9 \u00e0 Tiznit , a r\u00e9uni chercheurs, experts et artisans autour du th\u00e8me:<\/strong><\/p>\n

\u00ab Les bijoux marocains entre traditions et d\u00e9fis du d\u00e9veloppement \u00bb.<\/strong><\/p>\n

Lors de cette rencontre, M. Tarik Seddik, directeur g\u00e9n\u00e9ral de la Maison de l\u2019Artisan, a r\u00e9v\u00e9l\u00e9 que Tiznit repr\u00e9sente d\u00e9sormais 58 % des \u00e9changes num\u00e9riques nationaux li\u00e9s \u00e0 la bijouterie, d\u00e9passant ainsi F\u00e8s et Marrakech.<\/strong><\/p>\n

Cette performance confirme son r\u00f4le en tant que centre \u00e9conomique principal du Royaume pour la production et la commercialisation de bijoux traditionnels.<\/strong><\/p>\n

\"\"<\/a><\/p>\n

M. Seddik a soulign\u00e9 la n\u00e9cessit\u00e9 urgente de b\u00e2tir une strat\u00e9gie structur\u00e9e autour de trois axes:<\/strong><\/p>\n

– La valorisation des mati\u00e8res premi\u00e8res,<\/strong>
\n– La modernisation des circuits de commercialisation et de distribution,<\/strong>
\n– La num\u00e9risation int\u00e9grale de la cha\u00eene de production.<\/strong><\/p>\n

Il a \u00e9galement insist\u00e9 sur la pr\u00e9servation de l\u2019identit\u00e9 culturelle, historique et sociologique du bijou marocain, tout en s\u2019adaptant aux \u00e9volutions du march\u00e9 mondial estim\u00e9 \u00e0 plus de 400 milliards USD annuels, avec un taux de croissance de 5,5 \u00e0 6 %.<\/strong><\/p>\n

Face aux nouvelles exigences des consommateurs, la tra\u00e7abilit\u00e9, les pratiques durables et la transparence deviennent des standards internationaux incontournables. <\/strong><\/p>\n

L\u2019artisanat marocain, gr\u00e2ce \u00e0 sa cr\u00e9ativit\u00e9 et sa finesse humaine, doit se positionner comme un pilier de la comp\u00e9titivit\u00e9 internationale.<\/strong><\/p>\n

Un \u00e9cart pr\u00e9occupant entre chiffre d\u2019affaires et exportations.<\/strong><\/p>\n

Le secteur g\u00e9n\u00e8re environ 2 milliards de dirhams par an, tandis que les exportations n\u2019atteignent que 3 millions de dirhams, r\u00e9v\u00e9lant un d\u00e9s\u00e9quilibre entre vitalit\u00e9 locale et rayonnement international.<\/strong><\/p>\n

Lancement de l\u2019initiative \u00ab\u00a0mati\u00e8res premi\u00e8res tra\u00e7ables\u00a0\u00bb<\/strong>
\nPort\u00e9e par le minist\u00e8re de l\u2019Artisanat, cette initiative vise \u00e0 renforcer la cr\u00e9dibilit\u00e9 des bijoux marocains \u00e0 l\u2019\u00e9chelle mondiale, en assurant transparence et tra\u00e7abilit\u00e9 d\u00e8s l\u2019origine.<\/strong><\/p>\n

Texte adapt\u00e9 avec l\u2019aimable autorisation du journaliste Abdellah Ben A\u00efssa.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l\u2019occasion du Festival Timizart de l\u2019Argent organis\u00e9 du 15 au 20 juillet 2025, la ville de Tiznit s\u2019est affirm\u00e9e comme le centre strat\u00e9gique national de la bijouterie marocaine. Une rencontre intellectuelle, organis\u00e9e dans un h\u00f4tel class\u00e9 \u00e0 Tiznit , a r\u00e9uni chercheurs, experts et artisans autour du th\u00e8me: \u00ab Les bijoux marocains entre traditions …<\/p>\n","protected":false},"author":39,"featured_media":183131,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowteS_DA:productID":"","footnotes":"","iawp_total_views":0,"_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[43],"tags":[],"jetpack_publicize_connections":[],"lang":"fr","translations":{"fr":183128},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2025\/07\/agadirtoday.com-2025-07-26_20-52-40_164037.jpg?fit=768%2C511&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/peJLke-LDG","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"jetpack-related-posts":[],"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/agadirtoday.com\/index.php?rest_route=\/wp\/v2\/posts\/183128"}],"collection":[{"href":"https:\/\/agadirtoday.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agadirtoday.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agadirtoday.com\/index.php?rest_route=\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/agadirtoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=183128"}],"version-history":[{"count":3,"href":"https:\/\/agadirtoday.com\/index.php?rest_route=\/wp\/v2\/posts\/183128\/revisions"}],"predecessor-version":[{"id":183133,"href":"https:\/\/agadirtoday.com\/index.php?rest_route=\/wp\/v2\/posts\/183128\/revisions\/183133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agadirtoday.com\/index.php?rest_route=\/wp\/v2\/media\/183131"}],"wp:attachment":[{"href":"https:\/\/agadirtoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=183128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agadirtoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=183128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agadirtoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=183128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}