{"id":136035,"date":"2023-12-13T23:13:59","date_gmt":"2023-12-13T22:13:59","guid":{"rendered":"https:\/\/agadirtoday.com\/?p=136035"},"modified":"2023-12-13T23:13:59","modified_gmt":"2023-12-13T22:13:59","slug":"journee-de-tourisme-par-excellence-a-agadir-sinspirer-innover-exceller-pour-relever-les-defis","status":"publish","type":"post","link":"https:\/\/agadirtoday.com\/?p=136035&lang=fr","title":{"rendered":"Journ\u00e9e de tourisme par excellence \u00e0 Agadir: S\u2019inspirer, Innover, Exceller pour relever les d\u00e9fis"},"content":{"rendered":"<ul>\n<li>Saoudi El Amalki \/\/<\/li>\n<\/ul>\n<p>Ce fut une belle journ\u00e9e consacr\u00e9e de bout en bout, au tourisme, ce mardi 12 d\u00e9cembre, aux somptueux locaux de Royal Atlas, baptis\u00e9 d\u00e9sormais \u00ab View H\u00f4tel \u00bb, apr\u00e8s sa r\u00e9novation raffin\u00e9e. Organis\u00e9e par la S.M.A.R.T (Souss Massa Accompagnement et Renforcement des Tourisme Petites et Moyennes Entreprises), savamment conduite par le pionnier av\u00e9r\u00e9 de la niche du tourisme rural qui n\u2019est autre que Hassan Aboutayeb, une conf\u00e9rence-forum internationale de haute pertinence a eu lieu en pr\u00e9sence d\u2019une pl\u00e9iade d\u2019acteurs et d\u2019experts du domaine de tout acabit.<\/p>\n<figure id=\"attachment_136045\" aria-describedby=\"caption-attachment-136045\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-tourism-day-01.jpeg?ssl=1\"><img data-attachment-id=\"136045\" data-permalink=\"https:\/\/agadirtoday.com\/?attachment_id=136045\" data-orig-file=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-tourism-day-01.jpeg?fit=600%2C400&amp;ssl=1\" data-orig-size=\"600,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"smart tourism day 01\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-tourism-day-01.jpeg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-tourism-day-01.jpeg?fit=600%2C400&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-136045 size-full\" src=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-tourism-day-01.jpeg?resize=600%2C400&#038;ssl=1\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-tourism-day-01.jpeg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-tourism-day-01.jpeg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\" data-recalc-dims=\"1\"><\/a><figcaption id=\"caption-attachment-136045\" class=\"wp-caption-text\">Journ\u00e9e de tourisme par excellence \u00e0 Agadir<\/figcaption><\/figure>\n<p>Apr\u00e8s l\u2019allocution de pr\u00e9lude de l\u2019organisateur, des tables rondes en pl\u00e9ni\u00e8re auxquels a pris part un parterre de responsables locaux et intervenants chevronn\u00e9s de marque en la mati\u00e8re d\u2019autres cieux, a meubl\u00e9 toute la matin\u00e9e. Brillamment anim\u00e9 par Fa\u00ef\u00e7al Tadlaoui, un fin connaisseur en mod\u00e9ration des \u00e9v\u00e9nementiels du genre, ce volet a mis l\u2019accent sur la n\u00e9cessit\u00e9 de l\u2019innovation dans le secteur et les facteurs cl\u00e9s de sa r\u00e9ussite, par la r\u00e9silience et la patience, menant \u00e0 l\u2019efficience dont devrait faire montre le porteur de projet de quelque nature que ce soit.<\/p>\n<figure id=\"attachment_136042\" aria-describedby=\"caption-attachment-136042\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/achengli-a-smart-touris-day.jpeg?ssl=1\"><img data-attachment-id=\"136042\" data-permalink=\"https:\/\/agadirtoday.com\/?attachment_id=136042\" data-orig-file=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/achengli-a-smart-touris-day.jpeg?fit=600%2C400&amp;ssl=1\" data-orig-size=\"600,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"achengli \u00e0 smart touris day\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/achengli-a-smart-touris-day.jpeg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/achengli-a-smart-touris-day.jpeg?fit=600%2C400&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-136042 size-full\" src=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/achengli-a-smart-touris-day.jpeg?resize=600%2C400&#038;ssl=1\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/achengli-a-smart-touris-day.jpeg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/achengli-a-smart-touris-day.jpeg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\" data-recalc-dims=\"1\"><\/a><figcaption id=\"caption-attachment-136042\" class=\"wp-caption-text\">Journ\u00e9e de tourisme par excellence \u00e0 Agadir<\/figcaption><\/figure>\n<p>L\u2019assistance accrue a eu droit par la suite, \u00e0 de pertinents speechs des sp\u00e9cialistes aguerris en la mati\u00e8re, venus de tous bords, autour du th\u00e8me \u00ab Comment et pourquoi innover : grands piliers et principaux champs de l\u2019innovation touristique ? \u00bb. Ensuite, tout ce beau monde assistait \u00e0 des master classes, sur quatre ateliers \u00e0 savoir : astuces et bonnes pratiques en vue de financer son projet, innovation et transformation digitale, design de l\u2019exp\u00e9rience touristique et am\u00e9nagement et d\u00e9veloppement touristique.<\/p>\n<p>La seconde et derni\u00e8re table ronde en pl\u00e9ni\u00e8re \u00e9tait accord\u00e9e aux acteurs associatifs et appui aux TPME touristiques, anim\u00e9e tour \u00e0 tour, par les pr\u00e9sidents du CTP de Tata, de Tiznit, de Chtouka A\u00eft Baha, de Taroudant ainsi que par le pr\u00e9sident de l\u2019ARIHA, le CRT Agadir Souss Massa, l\u2019ARAV SM, l\u2019ATT SM, ATEAL SM.<\/p>\n<figure id=\"attachment_136044\" aria-describedby=\"caption-attachment-136044\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-touris-day-03.jpeg?ssl=1\"><img data-attachment-id=\"136044\" data-permalink=\"https:\/\/agadirtoday.com\/?attachment_id=136044\" data-orig-file=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-touris-day-03.jpeg?fit=600%2C400&amp;ssl=1\" data-orig-size=\"600,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"smart touris day 03\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-touris-day-03.jpeg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-touris-day-03.jpeg?fit=600%2C400&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-136044 size-full\" src=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-touris-day-03.jpeg?resize=600%2C400&#038;ssl=1\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-touris-day-03.jpeg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-touris-day-03.jpeg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\" data-recalc-dims=\"1\"><\/a><figcaption id=\"caption-attachment-136044\" class=\"wp-caption-text\">Journ\u00e9e de tourisme par excellence \u00e0 Agadir<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Il faut aussi que ce moment instructif et passionnant, fut agr\u00e9ment\u00e9 par des projections de mod\u00e8le de succ\u00e8s ainsi que d\u2019\u00e9mouvants t\u00e9moignages, le cas de Aziz Houays, propri\u00e9taire de Danialand du T\u00e9l\u00e9f\u00e9rique dont le parcours fut admirable et sans doute, constitue un bel exemple de pers\u00e9v\u00e9rance et de cr\u00e9ativit\u00e9 de la palette investissementale. En fin d\u2019apr\u00e8s midi, cette rencontre de tourisme par excellence fut \u00e9minemment rehauss\u00e9e par la pr\u00e9sence de la ministre de tutelle, du Wali de la r\u00e9gion, du pr\u00e9sident du conseil r\u00e9gional et du directeur de la SMIT.<\/p>\n<p>Dans son discours de pr\u00e9ambule, le Wali n\u2019a pas manqu\u00e9 de rappeler l\u2019immense potentiel de la r\u00e9gion en particulier sa locomotive qu\u2019est Agadir tout en ne perdant pas de vue les enjeux et d\u00e9fis auxquels fait face elle r\u00e9gion. \u00ab Vestiges de l\u2019\u00e9poque r\u00e9volue du tourisme baln\u00e9aire de masse, plusieurs h\u00f4tels de la ville d\u2019Agadir demeurent aujourd\u2019hui ferm\u00e9s ce qui a un impact tr\u00e8s n\u00e9gatif sur toute la destination.<\/p>\n<figure id=\"attachment_136046\" aria-describedby=\"caption-attachment-136046\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-tourism-day-02.jpeg?ssl=1\"><img data-attachment-id=\"136046\" data-permalink=\"https:\/\/agadirtoday.com\/?attachment_id=136046\" data-orig-file=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-tourism-day-02.jpeg?fit=600%2C400&amp;ssl=1\" data-orig-size=\"600,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"smart tourism day 02\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-tourism-day-02.jpeg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-tourism-day-02.jpeg?fit=600%2C400&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-136046 size-full\" src=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-tourism-day-02.jpeg?resize=600%2C400&#038;ssl=1\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-tourism-day-02.jpeg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/smart-tourism-day-02.jpeg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\" data-recalc-dims=\"1\"><\/a><figcaption id=\"caption-attachment-136046\" class=\"wp-caption-text\">Journ\u00e9e de tourisme par excellence \u00e0 Agadir<\/figcaption><\/figure>\n<p>Preuve qu\u2019il est grand temps de repenser le tourisme de cette ville et de la r\u00e9gion, certes c\u00f4ti\u00e8re, mais qui n\u2019en poss\u00e8de pas moins de solides atouts pour se tourner vers un tourisme plus authentique, plus culturel, eu \u00e9gard \u00e0 son in\u00e9puisable patrimoine immat\u00e9riel alliant gastronomie, artisanat, arts populaires&#8230; \u00bb, martelait-il d\u2019une tonalit\u00e9 persuasive \u00e0 souhait. De son c\u00f4t\u00e9, la ministre du tourisme s\u2019est focalis\u00e9e \u00e9galement des opportunit\u00e9s de la destination hupp\u00e9e qui sans doute, s\u2019\u00e9rigera en r\u00e9el cit\u00e9 baln\u00e9aire de tout premier ordre, gr\u00e2ce au chantier auquel elle soumise en mati\u00e8re de rel\u00e8vement urbain.<\/p>\n<p>A ce propos, elle annon\u00e7ait \u00e0 l\u2019audience l\u2019accord avec la compagnie d\u2019Irlande \u00e0 co\u00fbt bas, Rayanair, selon lequel il pr\u00e9vu de tout nouvelles dessertes domestiques \u00e0 travers des villes du royaume ainsi que de d\u00e9part de maints pays du vieux continents. Cette activit\u00e9 qui s\u2019est ponctu\u00e9e par la signature d\u2019une panoplie de conventions et la lecture des recommandations, s\u2019est achev\u00e9e en apoth\u00e9ose.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saoudi El Amalki \/\/ Ce fut une belle journ\u00e9e consacr\u00e9e de bout en bout, au tourisme, ce mardi 12 d\u00e9cembre, aux somptueux locaux de Royal Atlas, baptis\u00e9 d\u00e9sormais \u00ab View H\u00f4tel \u00bb, apr\u00e8s sa r\u00e9novation raffin\u00e9e. Organis\u00e9e par la S.M.A.R.T (Souss Massa Accompagnement et Renforcement des Tourisme Petites et Moyennes Entreprises), savamment conduite par le &hellip;<\/p>\n","protected":false},"author":8,"featured_media":136043,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowteS_DA:productID":"","footnotes":"","iawp_total_views":0,"_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[106],"tags":[467,20848],"jetpack_publicize_connections":[],"lang":"fr","translations":{"fr":136035},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/agadirtoday.com\/wp-content\/uploads\/2023\/12\/amzazi-a-smart-tourism-day.jpeg?fit=600%2C400&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/peJLke-zo7","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"jetpack-related-posts":[],"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/agadirtoday.com\/index.php?rest_route=\/wp\/v2\/posts\/136035"}],"collection":[{"href":"https:\/\/agadirtoday.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agadirtoday.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agadirtoday.com\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agadirtoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=136035"}],"version-history":[{"count":2,"href":"https:\/\/agadirtoday.com\/index.php?rest_route=\/wp\/v2\/posts\/136035\/revisions"}],"predecessor-version":[{"id":136048,"href":"https:\/\/agadirtoday.com\/index.php?rest_route=\/wp\/v2\/posts\/136035\/revisions\/136048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agadirtoday.com\/index.php?rest_route=\/wp\/v2\/media\/136043"}],"wp:attachment":[{"href":"https:\/\/agadirtoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=136035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agadirtoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=136035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agadirtoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=136035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}