Launch of the 100% Moroccan Edition of the “B2B Brand Management Case Study Collection”: A Unique Showcase of Moroccan Success Stories

مدير النشر الحسن باكريم25 December 2025 - 21:21

On December 26, 2025, Morocco will host an exceptional edition of the B2B Brand Management – Case Study Collection, a strategic project born from the collaboration of Professor Philip Kotler, a global marketing authority, Dr. Waldemar Pförsch, emeritus professor and recognized B2B branding specialist, and Dr. Sarah Juidette, Moroccan expert and partner at BMS Consulting.

This publication will highlight ten Moroccan companies and startups from key sectors—banking, FMCG, industry, logistics, transport, and territorial branding—selected according to high standards of excellence and innovation, reflecting their contribution to national and regional economic development.

The involvement of Professor Philip Kotler, a central figure in modern marketing, author of the classic Marketing Management and ranked 11th in the Thinkers50, gives the project exceptional academic and strategic stature. His expertise is complemented by that of Dr.

Waldemar Pförsch, emeritus professor and renowned B2B branding specialist, with extensive consulting experience for multinational companies such as Bosch, Siemens, Huawei, and BMW. This combination ensures a rigorous methodological approach, an international perspective, and rare analytical depth.

Their collaboration, alongside Dr. Sarah Juidette, demonstrates a shared commitment to highlighting Moroccan achievements and aligning them with global brand management standards.

Through partnerships with Global Nexus Marketing and BMS Consulting, the book, published simultaneously internationally by Global Nexus and nationally by BMS Consulting, will be distributed in over forty countries, thereby enhancing Morocco’s visibility and positioning the selected companies as benchmarks of performance, innovation, and strategic transformation. This volume of over 350 pages brings together an international team of around ten PhDs, experts, and practitioners, making it a key reference for Master’s and Doctoral students, academic researchers, and marketing professionals.

It presents current trends in brand management and B2B marketing while helping to bridge the gap between academic research and managerial practice, notably by highlighting high-value Moroccan success stories.

The launch program on December 26 reflects the project’s scale, featuring a series of high-level presentations. The session will open with remarks by Dr. Sarah Juidette, followed by a video message from Professor Kotler and speeches by Mr. Ahmad Kibria and Dr. Waldemar Pförsch.

A panel of Moroccan and international academics and professionals will then discuss the central theme: “From Theory to Impact: Applying B2B Brand Management in the Moroccan Context,” exploring key issues in branding, B2B strategy, and innovation.

The ceremony will feature the first edition of the NOVA Awards, honoring the best case study from the book. Awarded by an independent jury of internationally recognized academic and professional figures, chaired by Professor Kotler, this prize aims to promote innovation, scientific rigor, and quality collaborations between academia and industry.

It also seeks to encourage a new generation of researchers and practitioners capable of taking Moroccan brands onto the global stage.

Project Co-authors: Leading Figures in International Marketing

Dr. Philip Kotler

A leading authority in marketing for over 60 years, author of Marketing Management—considered one of the 50 greatest business books of all time—Dr. Kotler has profoundly shaped the discipline. Ranked 11th in the Thinkers50, he is recognized for laying the foundations of modern marketing. His B2B Brand Management – Case Study Collection applies this vision to company successes across more than 40 countries, in partnership with Global Nexus Marketing and BMS Consulting.

Dr. Waldemar Pförsch

Emeritus Professor at Pforzheim University and former professor at the Kellogg School of Management, Dr. Pförsch is a global expert in B2B branding, international marketing, and innovation. He has supported multinational companies such as Bosch, Siemens, Huawei, and BMW in developing high-impact brand and internationalization strategies.

Dr. Sarah Juidette

Doctor of Management Sciences and professor at ENCG Casablanca (Hassan II University), Dr. Juidette is also an associate consultant at BMS Consulting and founder of the educational platform marketingpsj.com, which gathers over 2,500 learners in marketing and management.

Director of the Moroccan edition of the project, she led the Maghreb version of Essentials of Modern Marketing in partnership with Kotler Impact and currently oversees the Tunisian edition, scheduled for March 2026. Her educational publications are widely used in the Francophone world.